February 14, 2012 See Your Way Through Your Toddler's Resistance to New Foods
Can you increase food acceptance simply by showing toddlers pictures of unfamiliar food?
Researchers are sneaking up on a surprising answer: YES!
Actually, you’re probably not too surprised. Everyone knows that the multi-billion dollar advertising industry exists because images can pack a powerful punch.
Well, now there is mounting evidence that parents can tap into the advertiser's advantage without spending quite so much money. You may be able to reduce your toddler’s fear of the unfamiliar by showing them pictures of food in books.
And while this technique might not work for all kids, the results are lining up to be most favorable for the most resistant kids.
Researchers distinguish between two types of toddler resistance: Neophobia and Picky Eating.
- Neophobic kids are reluctant to eat unfamiliar foods but they are happy to eat the foods they are familiar with.
- Picky eaters, on the other hand, reject foods they previously accepted.
Most toddlers I know exhibit a combination of the two conditions, making the distinction between neophobia and picky eating seem like a moot point for many parents. But it’s not.
Delineating between the different factors that make feeding our little fiends so much fun can actually make things easier. (Think of it as increasing your arsenal so you can mount a stronger attack.)
Visual cues seem to be an effective way to fight back against the unfamiliar.
If you’ve got a kid who is gripped by a fear of new foods, i.e. you’ve got a kid who is highly neophobic, start thinking about pulling out those picture books.
Makes sense: Most people eat with their eyes.
Study 1
Researchers discovered that increasing the number of times kids see unfamiliar fruits and vegetables could improve how much they say they like a food before they taste it. In other words, assessment on sight tilts in favor of "yum" over "yuck." But, the kids still have to taste the new food in order to actually like it.
Study 2
Researchers found that 2-year-old toddlers were more interested in looking at pictures of fruits and vegetables that they had never tasted but had previously seen in picture books compared to pictures of fruits and vegetables they had never seen before.
Researchers interpreted this finding to mean that looking at pictures in books increases children's interest in (and perhaps openness to) unfamiliar foods.
Study 3
Parents of 2 year old toddlers were asked to read their children a picture book every day for 2 weeks. The book featured:
- 2 familiar foods, such as sweetcorn and strawberries, and
- 2 unfamiliar foods, such as radishes and lychees.
Children then took part in a taste test. They were offered plates, one of fruits and then one of vegetables, each containing a combination of:
- Familiar foods
- Items the children had seen in the books
- Totally unfamiliar items.
You're probably not surprised to learn that the children tasted more of the familiar foods than the unfamiliar foods. However:
- The children touched the unfamiliar vegetable they had seen in the book before they touched the non-exposed vegetable. (Touching is often a preliminary step to tasting. Read Why Some Kids Should Play with their Food.)
- The children tasted the fruit they had seen in the book before they tasted the non-exposed fruit.
Seeing is a crucial part of eating.
It’s easy to overlook this point, but every time a child tastes a new food, he’s seeing it too (unless you use a blindfold!).
And kids size up new foods to make sure they match their ideas about what acceptable food looks like. Read:
Advertising works through creating positive messaging, but it also works through creating visual familiarity and appeal.
This research shows you can do this too. Just another reason to love BOOKS!
~Changing the conversation from nutrition to habits.~
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Source: Heath, P., C. Houston-Price, and O. B. Kennedy. 2011. “Increasing Food Familiarity Without the Tears. a Role for Visual Exposure?” Appetite 57: 832-38.







